The work reel
A full-height section on the home page pins to the viewport while vertical scroll drives a horizontal track of project cards sideways. Below 1024px, and for anyone who prefers reduced motion, the same cards become a native scroll-snap carousel instead.
The projects are the entire sales argument, and a contractor's prospect will not click into seven of them. Turning the scroll they were already doing into a pass through the whole portfolio puts every job in front of them without asking for a decision.